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Written by Administrator
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Friday, 04 September 2009 19:31 |
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Deciding on
your business name can be a daunting task!
We've set four simple rules to safely guide
you to your perfect business name...
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Indicate what you do.
A name like "Tom and Huck" for example doesn't tell the potential
client anything about your business. A good name choice would rather be "Toms'
Insurance". Warning : Keep the name flexible, your
business name shouldn't restrict your services or products, such as "Toms'
Building Insurance" which would trap your business in that specific
field.
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Your name should be easy to spell and memorable
Clients need to remember your business' name, so make the name you select
"unique". This is quickly discovered by doing a web search on the name in
question. Also check that your name is available as a domain name to secure
your web presence. The name should be easy to spell, you don't want clients
struggling to find you online or via the yellow pages.
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Spotlight what differentiates your business from others.
The name of your business accomplishes the initial sales communication
between you and the client. Include your greatest sales pitch such as "Speed
Deliveries"
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Set the tone of your business
Words induce emotions and images in our minds, play with words which will
stir interest such as "Cloud 9 Therapeutic Massage"
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