Information on SA internet use
Know your online business potential in South Africa, select topic below.
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4.8 million South Africans are online
browsing websites, 4% of those viewers are already using their cell phones to
browse online. South Africans are searching online, they'll either find you or
they'll find someone else.
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South African businesses are spending
a larger portion of their budget online, this online spending curve was
increased by big publishing houses advertising the benefits of bringing business
online. Such companies include IOL, Avusa and 24.com to name a few. |
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In the UK and US
up to 56% of business and marketing budgets are spent
online, locally in SA however marketers are hesitant in
adopting technology and account for less then 20% |
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How is online
marketing in the future looking for us?
Top analysts predict a huge boom in SA businesses using the
web following the recent telecoms revolution and as
infrastructures aiming at benefiting from 2010 get underway. |
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Google opened
office in SA on the 3rd of September 2007 and are currently
pushing their free online marketing product "Adwords"
locally. In addition to Adwords, google has also launched
Mobile search, similar to the yellow pages but using global
mapping to find online businesses as the future consumer
growth in SA is rapidly moving online. |
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In 2007, 40% of
web viewers landed on website home pages, but in 2008 this
decreased to only 25%, meaning spice up those website
sub-pages on your site as search engines make searching more
relevant and targeted for viewers. |
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Foremost is to
find an online company who will listen to your business
concerns and objectives as their understanding dictates your
online results. Check references and ask the company about
what website monitoring services they offer so you can
manage and measure your site's success. Your website
services company should be experienced in and offer website
marketing and optimising in the following 3 areas :
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Search Engine optimising [SEO]:
This increases your site's traffic generated by terms
relevant to your business. This is based on the ability
to understand how search engines determine and rate your
website's relevance to viewer's searches.
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Paid Advertising:
Paying search engines for high ranks and advertisement
positions on keywords; websites for placing your advert
etc.
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Website online presence:
Viewers find your website from many unusual sources.
Increasing your websites' presence places your website
link and description on online directories, website
listings, link exchange pages etc.
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SA has had an
explosion of online usage in the last 24months.
South Africa has 700 000 Facebook users, placing
SA in the top 10 countries for Facebook users.
South Africans are looking for information, interaction and
results as soon as their finger tips can bring it to them.
With 4.8 million South Africans online
browsing websites, 1.2 million using cell phone internet and mobile companies
experiencing remarkable success, like Mxit, which has
attracted 7 million SA users since 2005. |
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The internet is a
level playing ground for businesses. Small companies can
portray a hugely professional and large business image and
the opposite can be true for large businesses. Choosing the
right website service company in South Africa can leap your
business way above your competition as the importance of a
strong professional internet image is often neglected by
established companies |
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Apart from using
your website address in print based media, your online
presence and popularity will increase based on a number of
factors. Large search engines can take up to 3 months to
index your website, averaging at 2 weeks. If you choose to
invest in online growth, such as search engine optimising
expect your success to meet 25% potential in 3 months and
100% base potential in 12months. |
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